Sony Ericsson Z520

Launched: 2005

If there is one audience that marketers love to court but never really ‘get’, it’s the youth. With the Z520, Sony came pretty close to achieving that lofty goal.

Released in 2005, it was the first quad-band device produced by the company (real “kidz” [spelled with a ‘z’ for added ‘freshness’] in those days couldn’t get enough of good call reception), sporting swappable front plates in a variety of different colours.

With a 0.3MP VGA camera, and a secondary display on the front, it proved to be a popular, and stylish accessory for achingly trendy young things to cause acute envy among their socio-economic inferiors.

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